After a bit of a hiatus in the last week as I got Donegal Holdings started up (for those that missed THAT development you can read about my departure from Valpak and the start of my new adventure HERE) and while I haven’t been writing these past few days there’s been plenty to read and as a result there were a number of pieces that were worth mentioning in today’s edition.
So I wanted to start today’s edition with a piece that spoke to me directly… in particular as I’m in the process of launching a completely new business. A blog I've followed off and on for some time is SpartanTraveler.com written by a guy who quit his job and has spent the last two years wandering the earth while he works on his businesses from any number of locations. As those of you who've read me for some time know, I’m a fanatical follower of Tim Ferris and his 4 hour workweek methodology (still working towards that particular goal BTW), but this piece has a number of practical pieces of advice for us all… in particular in regards to time management…. even if we haven’t sold everything we own and moved to Indonesia.
Of course the reading I was doing wasn't just about ways to make my new business more efficient and in fact there was a terrific piece in Forbes this past week about an issue that is near and dear to my heart…. That of course being shopping and the impact that technology will have on that part of our lives in the future. One of the biggest players in this space is likely going to be Google and in one of the first pieces published around what Google’s long term vision of both the Wallet product and others, this piece is a ‘must read’ for anyone curious about how clients are going to deal with reaching consumers and subsequently converting them into paying customers…. Via a variety of platforms.
Finally, a topic that I continue to be fascinated by is the so called “Internet of Everything” and last week Hack a Day published a fascinating piece about the one missing piece in the puzzle to make this a reality…. A computer chip that will drive everything. For an extended period of time, there has been plenty of rumor, innuendo and outright misinformation about these chips, but as this article indicates we may well be nearing the point at which the “Internet of Everything” moves from the realm of pure vaporware to a potentially usable future. Why does this matter to marketers? It’s all about the data. I’ll explore this concept further in future editions, but the fact remains that the more data we have about what does and doesn't work from a marketing perspective, the better decisions we have the ability to make. In short, a world in which the “Internet of Everything” is an active player.. is a world where ‘wasted coverage’ will finally be a thing of the past.
As always, thanks for reading and I’d love to hear your thoughts and comments. I can be reached either directly via email – firstname.lastname@example.org or by leaving a comment in the blog section below